Online buyers make purchasing decisions based on trust signals. Price matters. Reviews matter. But increasingly, verified identity matters most.
Why Buyers Hesitate
When a buyer finds a merchant they have never heard of, they face a fundamental question: is this person legitimate?
Without verification, buyers rely on reviews (which can be faked), website design (which anyone can copy), and gut feeling. This uncertainty leads to abandoned carts, requests for refunds before delivery, and disputes.
What TMV Does for Merchants
A Trusted Merchant Verification (TMV) credential tells buyers three things:
- Your identity has been verified
- Your business is registered and legitimate
- Your merchant status has been independently confirmed
This removes the hesitation that costs merchants sales every day.
The Business Case for TMV
Merchants with verified credentials report:
- Higher conversion rates from first-time buyers
- Fewer disputes and chargeback requests
- Faster onboarding to new marketplaces and platforms
- Stronger positioning in competitive markets
What TMV Verification Includes
- IRN — personal identity verification
- BRN — business registration verification
- Business address verification
- Bank ownership verification
- Tax registration verification where applicable
All for a one-time fee of $119.
How to Get TMV Certified
Apply at certiva.co. If you already hold an IRN and BRN, only the merchant-specific documents are required. If not, the full verification flow is completed as part of your TMV application.
Stop losing sales to doubt. Get TMV certified and let your credential do the selling.
